Shapermint is a retail marketplace to shop shapewear and everyday essentials online.
After more than three years of activity, the company logo was requiring a new face-lift.
With this new identity, we want to establish our brand message, and stand out on the shapewear and intimates market with transparency and clear values. Designing a people-centered identity, focused on our daily essentials solutions.
Update the logo and brand identity to transmit the brand mission and purpose of shaping other lives.
Project Lead: Marcia Dellarosa
Photo Retouching: Teresa Gomez
Photo Art Production: Eugenia Foguel
Photo Direction: Sergio Pellin
Logo design: Marcus Hewitt (Partnership with Yellow)
Creative Art Direction: Marcia Dellarosa