Shapermint is a retail marketplace to shop shapewear and everyday essentials online.
After more than three years of activity, the company logo was requiring a new face-lift.
With this new identity, we want to establish our brand message, and stand out on the shapewear and intimates market with transparency and clear values. Designing a people-centered identity, focused on our daily essentials solutions.
Update the logo and brand identity to transmit the brand mission and purpose of shaping other lives.
Project Lead: Marcia Dellarosa
Photo Retouching: Teresa Gomez
Photo Art Production: Eugenia Foguel
Photo Direction: Sergio Pellin
Logo design: Marcus Hewitt (Partnership with Yellow)
Creative Art Direction: Marcia Dellarosa
This project was developed with the magic of:
Photo Retouching by Teresa Gomez
Photo Art Production by Eugenia Foguel
Photo Direction by Sergio Pellin
Logo design by Marcus Hewitt (Yellow)
Project Lead and Creative Art Direction by Marcia Dellarosa