Shapermint is a retail marketplace to shop for shapewear and everyday essentials online.

After more than three years of activity, the company logo required a new face-lift.
With this new identity, we want to establish our brand message, and stand out in the shapewear and intimates market with transparency and clear values. Designing a people-centered identity, focused on our daily essentials solutions.
Update the logo and brand identity to transmit the brand mission and purpose of shaping other lives.

Project Lead: Marcia Dellarosa
Photo Retouching: Teresa Gomez
Photo Art Production: Eugenia Foguel 
Photo Direction: Sergio Pellin
Logo design: Marcus Hewitt (Partnership with Yellow)
Creative Art Direction: Marcia Dellarosa

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