Branding,
Endor Labs.

Making a complex brand more accessible.The Endor Labs Universe.
Background
Endor Labs is a tech company that offers a dependency lifecycle management tool that facilitates the security and maintenance of Open Source Software.
Creative Solution
The brief was to build the brand identity from scratch, creating a strong visual personality that would not only resonate with the audience (developers and coders), but also visually explain their complex service in a way potential new investors can easily understand. 

The Endor Labs' brand universe is inspired by Star Wars. In fact, by a special place in the story - Endor, a green moon. The visual identity has a spacial and futuristic look and feel. A green planet-like circle is the main visual device that subtly hints to this reference.
Team
Creative Lead
Marcia Dellarosa
Creative Lead
Camila Chisini
Creative
Luisa Muñoz
Creative
Francisco DuPont
Creative Project Manager
Yoly de Sedas
Other projects you might want to see
Career-ology
Motion
Salesloft
Branding
DTC Brand
Paid Media Ads
Smiley face