The success behind the DR world is fulfilled by research, adrenalin, and risk-taker. As part of these learnings, her focal point is to improve the quality of the brand content which should directly impact the performance. 
Typography, graphic resources, and animations are the key elements to build the brand identity and to keep the brand consistency alive in all the communication systems.
For the last +3 years, she has been building guidelines and working towards creative teams, specifically for these communications without missing the focus on the performance.
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