As an Art Director, she discovered the Direct-Response world, fulfilled by research, adrenalin, and risk-taker. As part of these learnings, her focal point is to translate the brand components and based on best practices, adapt and turn them into creative performance components for ads.
Typography, graphic resources, and animations are the key elements to build the brand identity and to keep the brand consistency alive in all the communication systems.
For the last +3 years, she has been building guidelines and working towards creative teams, specifically for these communications without missing the focus on the performance.
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