Creative Art Director, Branding Specialist & Strategy passionate

 Born and raised in Buenos Aires, Argentina.
Co-funder of Captus, a typographic multidisciplinary project, which made my creative side grow away from the basic canvas. Currently developed with a new strategy, called #muymarsu.
A graphic designer by title. Yellow ambassador with a strong cinnamon addiction. As a challenge lover and design nerd, I have explored different areas from the outside of the design industries. Discovering metrics, building brand identities, and creating innovative strategies are just a couple of my hobbies in the industry.
In the latest years, I had the honor of being part of extremely talented creative teams where I guided from different design and art perspectives. Passionate with branding strategies, developing emotional packaging, and creative guidelines.  
Nowadays working as an Art Director at Trafilea, and based in 🇺🇾, UY.

Turning all these words into numbers
+9 years of experience in the branding industry 💛
+7 years inside the Calligraphy-amazing-world 🖋️
+6 years building brand experiences focused on the packaging
(In-house and remotely) 📦
+6 years boosting creative teams, to make their best! ✨

Special projects and branded content for 
Nike, Adidas, Doordash, Goli, Birkenstock, Campari, Kintar, Sushiclub, Levis, ABInBev, Moxy Hotels, Clara Ibarguren, Cid Kohan, Materia, Delaostia, Sweet, Empetua and Truekind.
Branding from their own creative department for Shapermint, Level 3, Glamit, Vix, Sportline and Forleden.​​​​​​​​​​​​​​

Typography wall - Pixelations, ARG
Breathing letters - TIPODD, ARG
Discover - Pixelations, ARG
Wall Letters - UCES, ARG
Letras dibujadas - Forma Gallery, ARG​​​​​​​
Development - Universidad del Salvador, ARG
Manifiesto Captus - UCES, ARG
Letras dibujadas -
Universidad del Salvador, ARg
Back to Top